Rated on Google

What our customers say

Every review was written by a customer on Google or by a verified online buyer. We don't write them, edit them, or pay for them. We read every one.

Family owned

Since 1946

Edward and Maxine Gordon opened the first store in Kansas City in 1946. Dale and Roz carried it on, and today the third generation runs the store in downtown Boonville.

Our story

Engagement rings

Love It Guarantee

Love it, or exchange the mounting within a year. Engagement ring $2,500 and up.

How it works

Diamonds

Certified Diamonds

Every center diamond is chosen by hand and comes with its grading report, so you can see exactly what you are buying.

What the report means

Let's get started

We would be honored to design and create the jewelry you’ve been dreaming of. Share your ideas, text photos to (660) 882-5512, and let us bring your vision to life.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

FAQ