Gordon Jewelers vs. Gordon's Jewelers
If you found this page, you're probably wondering whether Gordon Jewelers in Boonville, Missouri is the same as the Gordon's Jewelers chain you remember from the mall. We're not, but we're glad you're here.
Quick Comparison
Two Names, Two Completely Different Stores
The name overlap causes real confusion. Here's the simplest way to tell us apart.
| Gordon Jewelers | Gordon's Jewelers | |
|---|---|---|
| Founded | 1946, Kansas City, MO | 1905, Houston, TX |
| Type | Independent, family-owned | National chain (300+ locations) |
| Status | Open & Operating | Mostly Closed / A Few TX Stores Remain |
| Location | 406 Main St, Boonville, MO | A few locations in Texas (Signet-owned) |
| Ownership | Gordon family, three generations | Signet Jewelers (Zales parent co.) |
| Financing | Affirm financing and in-store layaway | Gordon's Jewelers credit card (Signet/Comenity) |
| Warranty | Signature Maintenance Agreement, available since 2024 | Gordon's Lifetime Warranty plan |
| Website | gordonjewelers.com | zales.com/gordons |
The Chain
About Gordon's Jewelers
Gordon's Jewelers was a national jewelry chain founded in Houston, Texas in 1905. It grew to roughly 300 mall locations before Zale Corporation acquired it in 1989. Signet Jewelers (parent of Zales, Kay, and Jared) later acquired Zale Corporation in 2014. Most Gordon's stores were closed or converted to Zales locations and the e-commerce site was shut down. A small number of stores still operate under the Gordon's name in Texas, owned by Signet.
Looking for Gordon's Jewelers? If you have a warranty, lifetime warranty plan, credit card, or repair from the Gordon's Jewelers chain, contact Zales customer service at 1-800-311-5393 or visit zales.com/gordons.
The Independent Jeweler
About Gordon Jewelers
Gordon Jewelers is a completely separate, independently owned jewelry store with no affiliation to the Gordon's Jewelers chain or Zales.
Founded on June 17, 1946 by Edward and Maxine Gordon in Kansas City, Missouri, our store has been family-owned for three generations. Edward learned watch and clock repair while serving in World War II and opened the original shop on Troost Avenue. In 1965, the family relocated the business to Boonville, Missouri.
In 1982, Dale and Roz Gordon took over the store. Dale became a bench jeweler and Roz became the personality that generations of Boonville families came to know and love. In 2023, Mark and Sheila Gordon became the third generation to carry on the family business.
Today, Gordon Jewelers sits at 406 Main Street in historic downtown Boonville, right off I-70 along the Missouri River. Every customer who walks through our door gets the kind of personal attention that a national chain simply can't provide.
Three Generations
Our Story
Nearly 80 years of craftsmanship, personal service, and family ownership.
What We Do
Services & Specialties
Whether you walked in by accident or on purpose, here's what you'll find at Gordon Jewelers.
Common Questions
Frequently Asked
No. Gordon Jewelers in Boonville, Missouri is a completely independent, family-owned jewelry store founded in 1946. We have no affiliation with the Gordon's Jewelers chain (founded 1905 in Houston, TX), which was acquired by Zale Corporation in 1989 and is now owned by Signet Jewelers. A few Gordon's Jewelers locations still operate in Texas under Signet ownership. We are not owned by, operated by, or connected to Signet Jewelers, Zales, Kay Jewelers, or Jared in any way.
We're unable to honor warranties, service plans, credit cards, or other accounts from the Gordon's Jewelers chain. Those records are held by Signet Jewelers (parent company of Zales). Contact Zales customer service at 1-800-311-5393 or visit zales.com/gordons for assistance with those accounts.
No. The lifetime warranty plans sold by the Gordon's Jewelers chain were issued by Signet Jewelers and are not connected to us in any way. We cannot service, honor, or look up those plans. Contact Zales at 1-800-311-5393 for questions about your Gordon's lifetime warranty.
Gordon Jewelers in Boonville began offering our own Signature Maintenance Agreement in 2024. If you have a jewelry protection plan and it was purchased before 2024, it was not purchased from us.
The Gordon's Jewelers credit card was issued through the Gordon's Jewelers chain (now owned by Signet Jewelers) and is not associated with us. Contact Zales at 1-800-311-5393 or your card issuer directly for payment questions.
For purchases at Gordon Jewelers, we offer Affirm financing (buy now, pay over time) online and in-store, as well as layaway for in-store purchases.
Absolutely. We hear this often, and we're happy to help. Whatever you were looking for, whether it's an engagement ring, a repair, a gift, or an appraisal, we offer all of those services with the kind of personal, one-on-one attention a chain store never could. Give us a call at (660) 882-5512 or stop by 406 Main Street in Boonville. Walk-ins are always welcome.
Gordon Jewelers is located at 406 Main Street in downtown Boonville, Missouri, right off I-70 along the Missouri River, about halfway between Kansas City and Columbia. We're open Monday through Friday 9am to 6pm and Saturday 9am to 3pm. Walk-ins are welcome, or you can book an appointment online.
Gordon Jewelers was founded on June 17, 1946 by Edward and Maxine Gordon in Kansas City, Missouri. The family moved the business to Boonville in 1965. We are now in our third generation of family ownership under Mark and Sheila Gordon. Nearly 80 years of continuous, independent operation.
