Edward and Maxine Gordon opened the first store in Kansas City in 1946. Dale and Roz carried it on, and today the third generation runs the shop at 406 Main Street in downtown Boonville.

Buy a ring at $2,500 or more and the mounting can be exchanged within the first year. The full terms are on the guarantee page.

Each center diamond comes with a grading report from an independent laboratory. The report number is listed in the ring's details, so you can look it up yourself.

Rings in the case can go home today. Sold and made-to-order rings are made in your size with a diamond we source for you. Custom design starts with a conversation.

The Signature Maintenance Agreement covers lifetime inspections, repairs, resizing, and more. Add it to your ring right on the product page.